two CEO challenge representatives

- P&G CEO - Challenge Europe

Your potential. Ignite it.

Sponsored by Gillette Logo


If you think you’ve got what it takes to set out a high-level strategy for a billion-dollar brand, test your business knowledge on our CEO Challenge.

Sign up to our competition and play the part of a P&G manager, undertaking in-depth business case studies and producing winning solutions to advance your career.

Navigate your way through and, as well as getting valuable exposure to senior P&G people, you could see yourself jetting to Geneva and Boston. What’s more, impress our judges and you could even earn a place at P&G for real!

Video: P&G CEO Challenge 2016

How does it work?

  • Phase 1: Sign up
  • Phase 2: Online case study
  • Phase 3: The big case study
  • Phase 4: The European final
Submit your application and pass our online assessment. We want to make sure we can consider your application for our internships!

Solve a multiple-choice, online Gillette case study. Demonstrate your business understanding by solving real business problems!

Visit your local P&G office and solve a Gillette case study. Learn more about P&G, compete with the best students, show us how you work in teams and complete our assessment!

Present your solution at our European HQ in Geneva. Three winners of local finals represent their geographic cluster, celebrate their success, meet P&G executives and compete for a chance to fly to our Boston Gillette HQ!

The Grand prize

As the grand final winner, we’ll fly you out to Boston to see how we manage a billion-dollar business from the Global Gillette HQ itself.

What happened last year?

Watch our video below to see what went on in our 2016 competition.


Who can sign up?

Anyone can sign up – as long as you are a registered student of 3rd year or older at a university in one of the countries below. To learn more about the eligibility criteria go to Terms and Conditions.

Applications are now open, to apply click on your country below! Key dates will vary depending on your country, so be sure to check out our calendar